John Deere Powertrain ReLife Plus program gives machines new life

Extending the life of a machine through Powertrain ReLife Plus, John Deere’s machine-rebuild program, can really help.

The cost of a rebuild is a fraction of a full replacement and can lengthen the life of John Deere articulated dump trucks, dozers, excavators, wheel loaders, and scraper tractors.

SECOND LIFE FOR SCRAPER TRACTORS

Visitors to Gering, Nebraska, who are expecting to see the Great Plains will be surprised to find a picturesque community near Nebraska’s scenic Wildcat Hills. In 1980, Paul Reed moved here and formed Paul Reed Construction & Supply. “It was just my father and his big German Shepherd, a pickup, a hammer and shovel, and a dream,” says Paul’s son Adam Reed, the company’s current president and CEO. “Through hard work and effort, he built a successful company.”

The elder Reed started off erecting grain bins and sprinkler pivots while doing small building remodels. “My dad’s first big job was a liquor store,” recalls Reed. “The guy he did it for mounted a plaque with a picture of Dad’s dog in the brick on the exterior of the building. People just loved that dog.”

Over the next 20 years, his father got more into concrete work and the company grew to 40 employees. Today Paul Reed Construction employs approximately 170 people and has seven divisions, including Heavy Highway, Underground Utility, Design Build, Concrete Crew, and Commercial Building.

Reed started working for his dad at a young age, stocking parts in the shop. As he got older, he worked on a carpenter crew and then a dirt crew, where he learned how to run heavy equipment. He worked as an operator to put himself through school at the University of Nebraska, where he played fullback. Reed loved football, but school wasn’t really his thing. “I went to school for construction management, but I grew up in the business, so I’m not sure I learned that much. I wasn’t the best student. I’d much rather move dirt than read production reports every morning.”

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